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essential standard 2 - desktop publishing (publications)

Balance graphics don’t overpower text and the page is not too heavy on one side or the other
Proximity/unity the distance between elements on a page. Used to demonstrate a relationship or lack of a relationship between elements
Alignment justification of elements. Related items should be justified the same to emphasize their relationship to each other.
Repetition/consistency consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics
White space the blank or negative space on a page that is used to give the reader’s eyes a break. White space does not have to be white.
Business card A business card is a publication that contains contact information for a business or individual.
Letterhead stationery the phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter
Flyer used to advertise a one-time upcoming event such as a play or PTSA meeting
Brochure used to inform or advertise, such as a description of the AP program at a school or the pathways within each career cluster
Newsletter used to provide informational updates to a specific club, group, or organization on a regular basis
Created by: spencercte