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Typography Vocab
Study your typography vocabulary
| Question | Answer |
|---|---|
| What is typography? | The arrangement of text on a page |
| What is a point? | A unit of measurement for type and leading |
| Lead | Type was originally cast in this material |
| Type Size | Measured from ascender to descender. |
| Leading | The space between lines of type. Sometimes called line spacing. |
| Leading is measured | From the baseline of one line of text to the baseline of the next line of text. |
| Pica | A larger unit of measurement for column widths. Equals 12 points. |
| 1 inch | Equals 6 Picas |
| 12 Points | Equals 1 Pica |
| 72 Points | Equals 1 Inch |
| E-Gauge | A tool used for measuring type |
| Serif | The decorative line at the end of a type character |
| Serif text | Mostly used in printed materials such as magazines, newspapers, and books |
| Sans Serif | A French term meaning "without" serif |
| Sans Serif text | Commonly used for headlines in printed materials |
| x-height | The height of the lowercase x in a typeface |
| Cap height | The height of a capital letter in a typeface |
| Baseline | The invisible line on which the type sits |
| Ascender | The part of a lowercase letter that rises above the x-height of other letters (b, d, f, h, k, t) |
| Descender | The part of a lowercase letter that falls below the baseline (g, j, p, q, y) |
| Conflict | Similar typefaces in the same document tend to do this (more than 1 serif OR more than 1 sans serif) |
| Harmony of Opposites | Using two different typefaces in the same document (1 serif and 1 sans serif) |
| Weight Contrast | Using different weights of typefaces (regular and bold) in the same document |
| Serif Fonts | Times New Roman, Minion Pro, Palatino |
| Sans Serif Fonts | Arial, Myriad Pro, Futura, Helvetica |
| Body Text | Usually 10 or 12 point size |
| Headline | A short line of text, large in size |
| Display Font | A font designed to look good in large sizes and in small amounts only |
| DPI | Dots Per Inch |
| em-dash | A dash the width of a lowercase m, used to stress something in writing |
| en-dash | A dash the width of a lowercase n, used with times and dates (Monday - Friday or 1:00 - 2:00) |
| hyphen | A dash ONLY used to combine two words or to split a word onto two lines |
| Flush Left | A block of text that is aligned on the left side |
| Flush Right | A block of text that is aligned on the right side |
| Justified | A block of text that is aligned on both sides |
| Italic | A slanted version of a typeface |
| Kerning | Adjusting the space between letters of a word |
| Tracking | Adjusting the space between words |
| Ligature | When two letters in a word touch each other to look like one letter. Commonly fi or ff. |
| Reverse | White text on a dark background |
| White Space | Blank areas on a page where text and illustrations are not printed |
| WYSIWYG | What You See Is What You Get. What you see on the screen is what you will get on printed output |
Created by:
graphxteacher
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