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Typography Vocab

Study your typography vocabulary

QuestionAnswer
What is typography? The arrangement of text on a page
What is a point? A unit of measurement for type and leading
Lead Type was originally cast in this material
Type Size Measured from ascender to descender.
Leading The space between lines of type. Sometimes called line spacing.
Leading is measured From the baseline of one line of text to the baseline of the next line of text.
Pica A larger unit of measurement for column widths. Equals 12 points.
1 inch Equals 6 Picas
12 Points Equals 1 Pica
72 Points Equals 1 Inch
E-Gauge A tool used for measuring type
Serif The decorative line at the end of a type character
Serif text Mostly used in printed materials such as magazines, newspapers, and books
Sans Serif A French term meaning "without" serif
Sans Serif text Commonly used for headlines in printed materials
x-height The height of the lowercase x in a typeface
Cap height The height of a capital letter in a typeface
Baseline The invisible line on which the type sits
Ascender The part of a lowercase letter that rises above the x-height of other letters (b, d, f, h, k, t)
Descender The part of a lowercase letter that falls below the baseline (g, j, p, q, y)
Conflict Similar typefaces in the same document tend to do this (more than 1 serif OR more than 1 sans serif)
Harmony of Opposites Using two different typefaces in the same document (1 serif and 1 sans serif)
Weight Contrast Using different weights of typefaces (regular and bold) in the same document
Serif Fonts Times New Roman, Minion Pro, Palatino
Sans Serif Fonts Arial, Myriad Pro, Futura, Helvetica
Body Text Usually 10 or 12 point size
Headline A short line of text, large in size
Display Font A font designed to look good in large sizes and in small amounts only
DPI Dots Per Inch
em-dash A dash the width of a lowercase m, used to stress something in writing
en-dash A dash the width of a lowercase n, used with times and dates (Monday - Friday or 1:00 - 2:00)
hyphen A dash ONLY used to combine two words or to split a word onto two lines
Flush Left A block of text that is aligned on the left side
Flush Right A block of text that is aligned on the right side
Justified A block of text that is aligned on both sides
Italic A slanted version of a typeface
Kerning Adjusting the space between letters of a word
Tracking Adjusting the space between words
Ligature When two letters in a word touch each other to look like one letter. Commonly fi or ff.
Reverse White text on a dark background
White Space Blank areas on a page where text and illustrations are not printed
WYSIWYG What You See Is What You Get. What you see on the screen is what you will get on printed output
Created by: graphxteacher