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31_terryreagan
31
| Question dillon boggess | Answer |
|---|---|
| because brand names are so important many marketing researchers test market brand names before using them for product promtion | T |
| about one-third of a product's retail price pays for the product's packaging design and development. | F |
| a branded product costs more than an unbranded one because the brand product is advertised more widely | T |
| a private brand is required by law to include the manufacturer's names on the product | F |
| according to public opinion surveys,Americans will buy products with environmentally friendly packaging even if they have to pay more for such products. | T |
| a u.s. oil company once used a star to identify its products and itself. what was this star? | brand mark |
| printed on the cartons of Ben and Jerry's ice cream are messages promoting saving the rain forests. this is an example of what type of packaging | cause packaging |
| what does a products names or mark when it is legally registered? | trademark |
| what is a product's success or failure in the marketplace largely determined by? | customer reaction to the product"s package |
| which government body is responsible for enforcing the 1990 nutrition labeling and education act, which protects consumers from deceptive labeling? | food and drug adminstraction |
| on a food label, the date after which a product should not be used is called? | expiration |
| are the initials of the federal agency that created and maintians the guidelines for the companies wishing to make environmental claims on products labels | ftc |
| is the product feature that assures consumers of consistent quality, addresses new target markets and establishes product image | branding |
| a consumer who wants a basic st s low cost will most likely purchase a ----- brand product | generic |
| a product or package can only be labeled as ---- if it can actually be reused as raw material for a new product or package | recyclable |
| of the three types of brands the type that can be controlled by retailers and that yields highestnprofits for retailers is the brand | private distributor private store dealer |
| starbucks coffee co has an agreement with barnes & noble to opens coffee shops inside their bookstores. is the term used for this stategy | co-branding |
| when consumers buy food products they buy brands nearly nearly 70 percent of the time | national |
| some juice manufactions market boxes of juice containing only ounces of liquid instead of the usual | packaging |
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vhaun
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