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18_lenard_studystack
Question | Answer |
---|---|
The physical outline of a display | SHAPE |
A spot to which the eye is drawn | FOCAL POINT |
a display case, counter, or bench | FIXTURE |
the relationship between and among objects in an arrangement | PROPORTION |
An artistic arrangement that uses fixtures and props to showcase merchandise | INTERIOR DISPLAY |
a background arrangement | SETTING |
found on opposite sides of a color wheel, they create contrast | COMPLEMENTARY COLORS |
The combination of entranceways, window awnings, and other exterior buildings characteristics | STOREFRONT |
the visual and artistic aspects of presenting a product | DISPLAY |
the sign stating a business' name | MARQUEE |
___________Is an artistic display element that is very popular for the holiday and children's merchandise displays, but can become distracting if overdone | motion |
The primary purpose of visual merchandising is to coordinate all of a business's physical element in order to project a particular_____________ of the business to its customers | imigine |
Dusting and cleaning are an essential part of display________________because those activities keep displays looking attractive to potential customers | maintanance |
For a floral display, Ellen put 2 pots of dafodills on each side of the table. In the middle of the table of the table, she put a tall vase of sunflowers. Then she scattered rose petals over the remaining table space. The type pf balance achieved in Ellen | formal |
A(n)__________ is good geometric shape for a display because it creates a focal point and keeps the customer's eye moving up and center | triangle |
Colors that are next to each other in the color wheel such as green, yellow-green, and yellow are known as______________colors | adjacent |
The 2 most important characteristics of entrances are their abilities to promote customer convenience and to assist in store_______________ | security |
A(n) ____________________setting does not imitate reality | abstract |
_______________space is store space that is devoted to restrooms, dressing rooms, phone booths, and drinking fountains | customer |
According to the textbook, what is one visual merchandising element that influences customer behavior more directly than any other? | b. The width of the store's aisles |
Stoere sporting goodd alwasys has a display with mannequins engaged in season-appropriate sports. The uses many props to make customers feel if they can join the fun going on the fun going on in the display. How would you disctibe the settig for such disp | d |