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17_monroe_theworldof
| Question | Answer |
|---|---|
| marketing | process of planning, pricing, promoting, selling, and distributing ideas. |
| goods | tangible items that have value. |
| services | intangible items that have value. |
| marketing concept | idea that businesses should strive to satisfy costumers needs and wants. |
| utility | the added value. |
| foundations of marketing | business management, communication skills, economics, professional development. |
| functions of marketing | distribution, financing, marketing information managemet, price, product/service mangement,promotion |
| customers | are the main point to the marketing concept, making sure they are happy. |
| benefits of marketing | you can more easily understand how it effects our econaomy and standard of living. |
| use of utility | adding a camara to a cell phone. |