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Vocab

WordDefinition
Claim a message or statement
Persuasive Someone that aims to bring about a change in people's attitudes or behaviors
Persuasive techniques Ways to be persuasive
Logical appeals They present facts and evidence to support a claim ,or message
Emotional appeals Things that stir the feelings of an audience
Public service announcement A noncommercial media or print advertisement that seeks to inform the public about a social issue, such as safety, health or education
Loaded language Words with either positive or negative connotations or suggested meanings
Logic Correct reasoning backed by solid reasons and evidence
Faulty reasoning Flawed thinking
Logical fallacies Incorrect ways of reasoning
Hasty generalization A conclusion drawn from too little evidence
Over generalization A broad conclusion using all or nothing words like every,always,or never
Circular reasoning Reasons that say the same thing over and over again using different reasoning
False cause The assumption that one event caused another because it occurred earlier in time
Bandwagon appeal Takes advantage of people's desire to be part of a group or to be popular
Stereotype Presents a narrow fixed idea about all the members of a certain group
Name calling Is the use of loaded words to create negative feelings about a person,group,or thing
Snob appeal Sends the message that something is valuable because only special people appreciate it
Endorsement Is a recommendation made by someone who is well known but not necessarily an authority
Propaganda Is the attempt to convince an audience to accept ideas without considering other viewpoints
Propaganda techniques Ways to use propaganda
commercial advertisement To persuade consumers to buy a particular product and to make money for the company that sells the product
Created by: Hadiya35