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AR DC I unit 4

Unit 4 Typography terms

an effect that gives the illusion of depth 3-D
the part of a lowercase character (b, d, f, h, k, l, t) that extends above the x-height ascender
an imaginary horizontal line along which the base of a letter sets baseline
font style that makes characters appear darker than the surrounding text bold
the height of capital letters from the baseline to the top of caps, most accurately measured on a character with a flat bottom (E, H, I, etc.) cap height
any written or printed letter, number, or symbol character
text that follows an outline in some type of curved or irregular pattern contoured text
typefaces designed to attract attention; used in limited situations, mostly in large sizes for headlines or titles (also known as display font) decorative font
the part of a character (g, j, p, q, y, and sometimes J) that descends below the baseline descender
a decorative element available in font format dingbat
the first letter in a story that is enlarged and lowered so the top of the letter is even with the first line of text and the base of the letter drops next to the rest of the paragraph drop cap
a line the width of a capital M in whichever font is being used; is used to indicate a break in thought em dash
a line the width of a capital N in whichever font is being used; is used to connect ranges of numbers, dates, letters en dash
a family of alphabetic characters, numbers, punctuation marks and other symbols that share a consistent design; often used synonymously with typeface font
the appearance of type (e.g., bold and italics) font style
nonsense text used as a placeholder for actual text; also know as lorem ipsum Greeking
the first line of a paragraph is flush left, but all remaining lines are indented hanging indent
a feature that sets a temporary left, right, or left and right margin for paragraph text indent
an enlarged letter that is used as the first character of a paragraph; may be dropped or raised initial cap
printed in or using characters that slope to the right italics
the adjustment of space between pairs of letters to improve its appearance or alter its fit kerning
the space between lines of text leading
a unit of measurement used to describe the size of text; one point = 1/72 of and inch point
special formatting style that uses light color text on a dark background reverse type
typeface without serifs sans serif
formal or informal typefaces designed to imitate handwriting script
typeface with projections extending off the main strokes of a character serif
a formatting style that adds depth to text or other objects, making them appear more three-dimensional shadow
smaller uppercase letters that are about the same height as lowercase letters small cap
a technique that allows text to flow around a graphic image text wrap
a special formatting style that creates the illusion of actual textures such as wood, metal, objects in nature, etc texture
adjusting the spacing between words, phrases, and extended blocks of text tracking
the study of all elements of type as a means of visual communication; includes the shape, size, and spacing of characters typography
a very short line of text (single sentence or phrase) that appears alone at the end or beginning of a paragraph or column widow/orphan
the height of lowercase letters, specifically the lowercase, not including ascenders and descenders x-height
Created by: petrayk



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