Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

BUSN-1010 Conroy 12

Chapter 12

QuestionAnswer
Business-to-Business Market AKA industrial/organizational market. Consists of those business individuals and organizations that want business goods and services that will help them produce or supply their own business goods and services.
Consumer Market Consists of all those individuals or households that want goods or services for their personal use.
Demographic Segmentation Consists of categorizing consumers according to statistical characteristics of a population, such as gender, age, income, education, social class, ethnicity, and so on.
Marketing The activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing Research The systematic gathering and analyzing of data about problems relation to the marketing of goods and services.
Pricing Figuring out how much to charge for a product--the price, or exchange value, for a good or service.
Primary Data Data derived from original research.
Product A good or service that can satisfy customer needs.
Promotion All the techniques companies use to motivate consumers to buy their products. Techniques such as advertising, public relations, publicity, personal selling, and other kinds of sales.
Sellers Market A market in which there is more demand for products than there is supply.
Target Marketing Strategy Concept of marketing, in which a company markets to a particular market segment, whose members have similar characteristics or wants and needs.
Value A customer's perception that a certain product offers a better relationship between costs and benefits that competitors' products do.
Created by: chuck2983
Popular Business sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards