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ISPP Chapter 6

Web 2.0 Technologies and Business Models

Web 2.0 Is used to express how technology has integrated interactive segments into websites and the effect its had on e-commerce based businesses
Pillars of Web 2.0 • Utilizing the Web as a Platform • Harnessing Collective Intelligence (user product reviewing) • Leveraging the Data • Implementing Innovative Web Capabilities
10 Features of Web 1.0 • Banner ads • Uploading media • Downloading music • Artist producing promo songs • Print encyclopedias • Personal websites • Domain name squatting • Buying books online • Bookmarks • Outsourcing
10 Features of Web 2.0 • Keyword ads • Uploading + tagging media • Renting movies • Artist giving away albums • Wikipedia • Personal blogs • SEO • Writing/publishing online • RSS feeds • Crowdsourcing
3 Key Web 2.0 Capabilities • Web Services • Widgets • Mashups (combination) • Keyword ads
4 Advantages of Web-based Collaboration Tools • Easy access for sharing and communication • Free/reduced costs • More efficient due to centralised package • Rare need for upgrading
4 Disadvantages of Web-based Collaboration Tools • Data is lost if stored on hosting servers • Little or no support documentation • Security is nearly totally dependent on software designer • Tool design can change without notice. Hence, unforeseen training might be needed.
Content Management Systems (CMS) allows users to publish, edit, add comments and tagging as well as viewing digital content, such as Wikis. Its management policy can dictate what users can or can’t do so some users can only view or edit content, depending on permissions.
Semantic Web Web pages designed so that computers can read and index the pages appropriately for better search results
Web 3.0 Based on the premises on data being stored on the ‘cloud’, where applications viewing that data can be run on any computer or mobile device
3 Things Web 2.0 Allows People to do • Write their own content • Publish their own content • Edit others' content
5 Ways to add value to Web 2.0 Websites • Wikis • Blogs • Netcasts/Podcasts/RSS Feeds • Tagging • Printing on demand
Tagging Adds descriptive information about page content
Metadata 'Data about Data'
3 Ways of Online Collaboration • Asynchronously • Synchronously • Virtual Teams
Network Effect The belief that the value of a network is dependent on the number users
Viral Marketing Where a product or service is advertised heavily on online communities to increase brand awareness
Crowdsourcing Uses everyday people as a labour force outsource work to. It allows anyone to post and solve problems online and small rewards may be given to correctly solving them
Created by: coeezy