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DCI - Unit 3 Vocab

Unit 3 Vocab - Test 1

the arrangement of all key parts of a publication without including specific content Layout
a design element that includes geometric, natural, or abstract shapes Shape
the amount of time given to complete a document or project Time Frame
the visual path created by the arrangements of elements Flow
use of elements so they counter each other; creates a product that is in harmony Balance
a design element, can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page. Line
the physical or visual size of a publication or an object in the publication Mass
the difference in values, colors, textures, shapes, and other elements within a presentation Contrast
a listing of the major entries in a publication Table of Contents
the use of the same visual effects a number of times in the same project; the consistent repeating of graphic elements works to create visual unity Repitition
the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight Assymetrical Balance
Type of balance that occurs when the weight of a composition is evenly distributed around a central, vertical, or horizontal axis Symmetrical Balance
maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc. Consistency
a named group of character and paragraph format that can be applied to text Style
a small sketch that shows only shows the large elements of the page. Thumbnail Sketch
on of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space Row
point the visually dominant elements in a presentation; the center of interest Focal Point
the placement of text or graphics on a line (right, left, center, or justified) Alignment
the surface quality of shape; i.e. rough, smooth, soft, hard, glossy, etc.: can be physical (tactile) or visual Texture
is the distance or area between or around things; separates or unifies, highlights, and gives the eye a visual rest. Space
slightly to the right of and about the actual center of a page Optical Center
rough draft of the finished publication that shows the major elements of the publication. Mock Layout
Created by: ashoup