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DMK

DMK Case Study

QuestionAnswerQuestionAnswerQuestionAnswer
Campaign Objectives Objectives can be categorized in a few broad categories Ex: Sell more music, Increase awareness of my clients • Campaign profit Competitor research resources
Campaign Targets • Calculate best target given a situation Social media efficiencies Affiliate marketing strategies
• Conversion Rate Keywords research resources
Campaign Goals Goals define a particular set of processes or steps you’ll take to achieve your business objectives Ex: Increase digital downloads by promoting new single instead of albums via email marketing How to increase back links
Campaign Key Peformance Indicators (KPI) Targets are standards we set in order to determine success of failure of our marketing efforts. Email strategies and efficiencies
• Conversions to measure Search and SEO terminology
• Conversions value SEO strategies
Created by: jcast954
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