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IMC Ch7

IMC Ch 7

QuestionAnswer
DAGMAR approach Define Advertising Goals for Measuring Advertising Results
Top-Down Budgeting Top mgmt sets the spending limit
Bottom-Up budgeting Promotion objectives are set, activities planned, costs budgeted, total budget approved by top mgmt
Marginal analysis as advertising spending increase, so do sales until they level off
Created by: Camwalt
Popular Marketing sets

 

 



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