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La pub techniques

le publicitaire the advertiser
pousser quelqu'un à + infinitif To push someone into + infinitive
la cible the target
facile à dire easy to say
risquer de + infinitive to have a chance of + infinitive
réussir to succeed
la concurrence competition
la marque brand
mettre en avant to emphasise
faire appel à la / au / aux to appeal to
le désir inconscient unconscious desire
le fantasme fantasy
la puissance power
provoquer to cause
viser to target
la couleur vive bright / vivid colour
la persuasion belief / conviction
Created by: madamebaude