Marketing Essentials Word Scramble
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| Question | Answer |
| markup pricing | resellers add a dollar value amount to their cost to arrive at a price |
| cost-plus pricing | all costs and expenses are calculated, and then the desired profit is added to arrive at a price |
| one-price policy | all customers are charged the same prices |
| flexible-price policy | customers pay different prices for the same type or amount of merchandise |
| skimming pricing | pricing policy that sets a very high price for a new product |
| penetration pricing | the price for a new product is set very low |
| product mix pricing strategies | adjusting prices to maximize the profitability for a group of products rater than on just one item |
| price lining | special pricing technique that sets a limited number of prices for specific groups or lines of merchandise. |
| bundle pricing | a company offers several complementary products in a package that is sold at a single price that is lower than the cost of buying each item separately. |
Created by:
shearmol
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