Marketing Word Scramble
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Question | Answer |
Roone Arledge | He made sports fun and entertaining. and he worked for ABC started monday night football. |
Marketing | is the process of planning pricing promotion, distrubution , of a product. |
Billy Veeck | wanted to put entertainment into the game. wanted the team to get crowds to come even if the team is garbage. |
sponsorship | is aquireing rights with an event, for the purpose of deriving the benifit for an orgonization. (1852) |
Spalding | came up with the term official. turned his name into sports goods,(official apparrell of the NFL is REEBOK) |
Mark McCormack | started athletes endorement deals(IMG company)He did it with Arnold Palmer. |
Fan identification | is when fans become emotionally connected to the team "were going to the Ship" |
Matt Levine | credited for market research in the sports |
focus group | get small group that has predetermined sports topics(asking to take part in taste test ex) |
Pass by interviews | interviews in heavy traffic areas. |
what is the marketing mix | the conrolled varibles a company puts together to satisfy a target group |
Functions | Product, place, promotion, price |
Target Market | the people they are trying to reach with a new product. |
Mass Marketing | When a organization markets to everyone, not smart. |
Segmentaion | Identifying the sub groups, surveys, questionair, grouping based on |
Demographics | age,money made ethnicities |
Psychographics | Stats such as preferences or behavior |
Geographical | Stats based on where they live region or zip codes |
Personal Selling | direct contact, face-to-face presentation; seller persuades buyer |
Advertising | one way communication; pay to promote products Ethnic Marketing Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes) Generational Marketing |
Publicity | Media exposure that’s free; Disadvantage: one has no control over what is written. |
Sales Promotion | special activities to increase sales; includes a customer incentive or gimmick. |
Ethnic Marketing | Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes) |
Mainstream products | made at a manufacturing site then shipped to a location where customers can buy them. |
sports event | produced distributed and produce no shelf life. |
Created by:
AlexL
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