4.04 Word Scramble
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| Term | Definition |
| Advertisement | Any paid form of non-personal presentation of ideas, images, goods, or services. |
| Competitor | A rival business that seeks to attract the same scarce customer dollars. |
| Customers | The people who buy goods and services. |
| Goods | Tangible objects that can be manufactured or produced for resale. |
| Image | The way something is viewed. |
| Intermediaries | Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services. |
| Marketing Mix | The combination of the four elements of marketing-product, place, promotion, and price. |
| Position | Image or impression of a business or organization that consumers have in their minds. |
| Product | A god, service, or idea a business offers its customers. |
| Promotion | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. |
| Service(s) | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants. |
| Target Market | The particular group of customers a business seeks to attract. |
| Institutional Promotion | Aims to create a certain image in the eyes of customers. |
| Patronage Promotion | A type of institutional promotion designed to promote a firm's features. |
| Primary Product Promotion | Intended to stimulate demand for goods and services. |
| Product Promotion | Aims to persuade customers to buy. |
| Promotion | Used to communicate information about products. |
| Public-Relations Promotion | Used to deal with controversial public issues related to a company. |
| Public-Service Promotion | Informs customers about noncontroversial issues that are in a public's interest. |
| Secondary Product Promotion | Intends to stimulate demand for a particular brand or product. |
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ZLittle97
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