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4.04

19th Stack

TermDefinition
Advertisement Any paid form of non-personal presentation of ideas, images, goods, or services.
Competitor A rival business that seeks to attract the same scarce customer dollars.
Customers The people who buy goods and services.
Goods Tangible objects that can be manufactured or produced for resale.
Image The way something is viewed.
Intermediaries Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.
Marketing Mix The combination of the four elements of marketing-product, place, promotion, and price.
Position Image or impression of a business or organization that consumers have in their minds.
Product A god, service, or idea a business offers its customers.
Promotion A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
Service(s) Intangible activities that are performed by other people for money; productive acts that satisfy economic wants.
Target Market The particular group of customers a business seeks to attract.
Institutional Promotion Aims to create a certain image in the eyes of customers.
Patronage Promotion A type of institutional promotion designed to promote a firm's features.
Primary Product Promotion Intended to stimulate demand for goods and services.
Product Promotion Aims to persuade customers to buy.
Promotion Used to communicate information about products.
Public-Relations Promotion Used to deal with controversial public issues related to a company.
Public-Service Promotion Informs customers about noncontroversial issues that are in a public's interest.
Secondary Product Promotion Intends to stimulate demand for a particular brand or product.
Created by: ZLittle97
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