3.03 marketing plan Word Scramble
|
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Term | Definition |
Appendix | A segment added to he end of a document: including supporting information |
bundling | a marketing strategy that involves offering several products for sale as one combined product |
business plan | a companies blueprint for success |
coverage | the extent to which a product is available in stores |
demographics | the physical and social characteristics of the population |
distribution | a business function that is responsible for moving, storing, locating, and/or transferring ownership of goods or services |
executive sumarry | the most important part of a companies business or marketing plan because it gives an overview of the entire document; often used to determine whether it is worthwhile to ready any further |
goal | An objective or want that you plan to fulfill |
growth strategy | a marketing strategy intended to increase market share or sales |
joint venture | an arrangement that involves two or more business entering into a relationship by combining complementary resources such as technology, skills, capital, or distribution channels, for the benefit of all parties |
Market exit strategy | a marketing strategy a company uses when taking a product off the market |
market position | the rank of a particular business in a specific market |
market share | an organisations portion of the total market in their industry |
marketing objectives | the goals a firm seeks to reach with its marketing plan |
marketing plan | a set of procedures or strategies for attracting the target customers to a business |
marketing strategy | plan of action for achieving marketing goals and objectives |
mission statement | a brief summary of what a business owner wants a business to be doing |
price | the amount of money that a business asks for a product |
product | what goods or services a business offers |
promotion | how to communicate your product to your product market |
situation analysis | the businesses current situation and the direction that they are heading |
SMART goal | A goal that helps you identify exactly what you want to achieve and know |
stability strategy | A marketing strategy designed to keep market share the same |
subsidary | a company that is entirely controlled by a parent company |
SWOT analysis | A marketing tool that investigates a businesses strengths, weaknesses, opportunities, and threats. |
Target market | The particular group of customers a business seeks to attract |
Created by:
IKJ1526861
Popular French sets