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MIM's The Word Test

Enter the letter for the matching Answer
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1.
How can businesses use computerized databases to sort and organize information about customers' purchases brand preferences, and dollars amounts spent?
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2.
What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
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3.
To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers are
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4.
Which of the following is a characteristic of unstructured observation:
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5.
A products marketing mix consists of:
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6.
Your company has asked you to make recommendations for new hardware and software to replace the existing marketing-information system. What should you recommend?
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7.
What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
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8.
What is an example of marketing information that a business could gather by surveying its customers?
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9.
What is one way that many businesses use the marketing information contained in sales reports?
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10.
How can using a database to track its customers' preferences and buying habits help a business?
A.
Customers' product preferences.
B.
Open, friendly, and nonjudgemental.
C.
Location of the company's market.
D.
Builds strong, loyal customer relationships.
E.
Software that decision makers can use with minimum training.
F.
Product, price, promotion, place.
G.
To improve the effectiveness of salespeople.
H.
To customize its marketing efforts.
I.
Quarterly inventory status.
J.
Often records a variety of behaviors.
Type the Answer that corresponds to the displayed Question.
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11.
WHat type of source would give information about last quarter's sales:
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12.
What is the overall reason that marketing strategies are designed and implemented?
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13.
Manny has a new ideaq for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four P's should these investors consider first?
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14.
Which element of the marketing mix includes advertising, personal selling, sales, promotion, and publicity?
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15.
Records of sales people's meeting or contact with customers are referred to as:
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16.
Which of the following is a rating scale that allows marketing researchers to determine respondents' feelings:
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17.
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?
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18.
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?
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19.
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
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20.
A local florist chooses to locate her new store in a mall instead of a small building across the street from the mall. This is an example of:

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