Bus 101, test 4
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | The process of planning and executing the concepts of: Pricing/Promoting and distrubutions of: Ideas/goods/services to creatre mutually satisfying exchanges
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| show | "Good products will sell themselves." Making things better and cheaper. Mid 1800's to the 1920's.
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| show | Beginning of successful promotion-1920's to 19630's
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| What is the marketing concept? | show 🗑
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| show | Partners with customers. 1970/1990's- present.
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| show | -Entire Cost (per unit variable/fixed/total/mark up/sales price.)
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| What is Variable costs? | show 🗑
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| show | Loss Leader, Skimming, penetration pricing, zoned pricing, EDLP, Prcing Lining, Unit Pricing, Psychological
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| show | High demand item, normally know price/ seller will lose money but you're trying to get customers in the door.
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| show | very large price becase high demand on no comp
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| What is price lining? | show 🗑
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| show | Entering market at lower prices and increasing after comp. is gone.
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| show | Proximity of compt. and economic strength
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| show | Product: product, packaging, services, warranty, trademark
Price: Cost/comp. approach
Placement: path from producer to consumers
Promotion: advertising, personal selling...
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| What are the types of goods? | show 🗑
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| What is a convenience good? | show 🗑
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| What is a shopping good/durable good? | show 🗑
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| show | "PRODUCT" the thing you want.
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| What is included in discetionary pay? | show 🗑
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| show | Take home pay, On going things that are necessary to pay for... (rent, food, housing.)
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| What is target market? | show 🗑
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| What is the marketing equation? | show 🗑
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| show | Introduction: Marketing & information. Getting people to try INFORM
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| show | Growth: Most profit per unit, a lot of demand but not a lot competition. PURSUADE.
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| Third stage of product demand curve? | show 🗑
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| show | Decline: Fire Sales/Going out of business Sales
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| What is the push approach to marketing? | show 🗑
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| What is the pull approach to marketing? | show 🗑
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| What are the emotional and rational motivators that stimulate purchases? | show 🗑
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| show | Dividing a population into smaller similar groups, Useful to find target market.
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| What is utility in marketing? | show 🗑
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| show | Form: Senses- smells like, looks like..
Time: Is it aviable when convient for me?
ownership: posession, seller makes it avaiably placed
Place:
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| What is market segmentation and why is it important? | show 🗑
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| What does the customer want? | show 🗑
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| show | Good: tell 5 people, Bad: tells 9 people.
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| show | 18-35
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| What are the goals of promotion? | show 🗑
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| show | Exact message and exactly placed. Non personal, expensive in total, inexpensive per contact.
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| show | no feedback, ignored, best for simple inexpensive offerings.
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| show | allows seller to alter the message to address buyer objections/ convery much more information/ persuade
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| show | expensive/non control over the sales person.
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