Chapter 31: Branding, Packaging, & Labeling
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| a name, term, design, symbol, combonation of these elements that identifies a product or service and distinguishes it from its competitors. | brand
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| also called a product brand, is a word, group of words, letters, or numbers that represent a product or service. | brand name
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| also called corporate brand, identifies and promotes a company or a division of a particular corporation. | trade name
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| a unique symbol, coloring, lettering, or other design element. | brand mark
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| specific type of brand mark, one with human form or characteristics. | trade character
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| word, symbol, name, device, or a combonation of these elements that is given legal protection by the federal government. | trademark
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| also called producer brands, are owned and initiated by national manufacturers or by companies that provide services. | national brands
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| also called private brands, store brands, dealer brands, or private labels, are developed and owned by wholesalers and retailers. | Private distributor brands
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| products that do not carry a company identity. | generic brands
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| is a branding strategy that uses an existing brand name to promote a new or improved product in a company's product line. | brand extension
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| a legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee. | branding licensing
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| a combonation of manufacturer, private distributer, and generic brands as a strategy to sell products. | mixed-brand
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| combines one or more brands in the manufactur of a product or in the delivery of a service. | co-branding
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| the physical container or wrapping for a product. | package
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| the practice of packaging different products and services together. | mixed bundling
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| when two or more similar products are places on sale for one package price. | price bundling
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| packages with preformed plastic molds surrounding individual items arranged on a backing. | blisterpacks
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| incorporates a technology that keeps food fresh without refridgeration for extended periods. | aseptic packaging
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| packaging that is used by companies to promote social and political causes. | cause packaging
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| an information tag, wrapper, seal, or imprinted message that is attached to a product or its package. | label
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| gives the brand name, trademark, or logo. | brand label
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| gives information about the product's use, construction, care, performance, and other features. | descriptive label
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| states the quality of the product. | grade label
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
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If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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