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Arkansas DC I Unit 3

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
Accordian fold   a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig zag  
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Additive color   a color that becomes white when all colors have been added; RGB is an example  
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Alignment   the placement of text or graphics on a line (right, left, center, or justified  
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Asymmetrical balance   the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight  
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Balance   use of elements so they counter each other; creates a product that is in harmony  
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Binding   the joing of pages with either wire, glue or other means  
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Bond   standard type of paper used in copiers and printers  
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Card Stock   a heavy weight of paper; typically used for business cards, greeting cards, post cards, etc.  
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Consistency   maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.  
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Contrast   the differences in values, colors, textures, shapes, and other elements within a presentation  
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Flow   the visual path created by the arrangements of elements  
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Focal point   the visually dominant elements in a presentation; the center of interest  
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Gatefold   folding the sides in toward the middle of the page  
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Half fold   dividing the page in half; often called a booklet fold  
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Layout   the arrangement of all key parts of a publication without including specific content  
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Legal   a standard American paper size that is 8.5 x 14 inches  
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Letter   a standard American paper size that is 8.5 x 11  
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Line   as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page  
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Mass   the physical or visual size of a publication or an object in the publication  
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Mock layout   rough draft of the finished publication that shows the major elements of the publication  
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Newsprint   a type of paper that is low quality and inexpensive  
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Optical center   the optical center is slightly to the right of and above the actual center of a page  
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Paper weight   the actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; paper sizes vary based on the type of paper; also known as ream weight  
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Perfect binding   to bind pages together with glue to create a book  
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Ream   a package of 500 sheets of paper  
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Repetition   the use of the same visual effects of a number of times in the same project; the consistent repetition of graphic elements works to create visual unity  
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Row   one of two or more horizontal sections of typed lines lying above or below each other on a page and seperated by a rule or a blank space  
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Saddle stitch   a type of binding that staples down the middle of folded pages; frequently used to assemble booklets  
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Shape   a design element that includes geometric, natural, or abstract shapes  
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Space   the distance or area between or around things; separates or unifies; highlights, and gives the eye a visual rest  
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Spiral binding   a type of binding that secures pages by using metal combs or plastic combs that fit ont holes punched along the edge of the pages; allows the publication to lay flat when opened  
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Style   a named group of character and paragraph format that can be applied to text  
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Subtractive color   color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors  
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Symmetrical balance   type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis  
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Table of contents   a listing of the major entries in a publication  
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Tabloid   a standard American paper size that is 11 x 17 inches; sometimes referred to as ledger paper  
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Target audience   a specific group of people for which you design your documents; can be categorized by age, gender, income  
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Texture   the surface quality of a shape; ie. rough, smooth, soft, hard, glossy, etc  
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Thumbnail sketch   a small sketch that shows only the large elements of the page  
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Time Frame   the amount of time given to comlete a document or project  
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Trifold   two parrallel folds resulting in three panels on each side of the paper; also known as brochure fold  
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Value   the measure of lightness and darkness in color  
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White space   areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space  
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Z pattern   the visual path that draws the eye from the top left to the top right down to the bottom left and then to bottom right  
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