Developing and Promoting Goods & Services
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| show | Convenience good.
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| show | A feature.
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| show | The product mix.
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| show | Push strategy.
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| show | to keep the product's name in the mind of the consumer, especially during the maturity and decline stages of the product life cycle.
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| show | Growth cycle.
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| ________ attempts to build goodwill with customers by performing and publicizing a company's public service activities. | show 🗑
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| show | Newspaper.
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| The communications vehicle that is inexpensive, that effectively segments the customers, but is not very long lasting is: | show 🗑
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| show | Publicity.
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| show | - Convenience goods: Inexpensive and purchased frequently.
- Shopping goods: more expensive, purchased less frequently and customers evaluate alternatives.
- Specialty goods: (Wedding gowns) and customers have strong preferences.
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| What are the classifications of industrial products? | show 🗑
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| show | A group of products that a company have available for sale.
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| show | - Product ideas
- Screening
- Concept testing
- Business analysis
- Prototype development
- Product testing and test marketing
- Commercialization (if test market is positive).
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| What is the product life cycle stages (PLC)? | show 🗑
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| What are the ways that a product line can be extended instead of inventing a new product? | show 🗑
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| show | - Trademark: exclusive legal right to use a brand name.
- Patent: Exclusive legal right to use and license a manufactured item.
- Copyright: Exclusive ownership for books, articles, designs, illustrations.
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| show | Advertising, personal selling, sales promotion and public relations.
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| show | - Buyers recognize the need
- Buyers seek information about the available product
- Buyers compare competing products
- Buyers purchase products
- Buyers evaluate products after purchase.
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| What are the 4 types of advertising? | show 🗑
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| List the types of media used to advertise. | show 🗑
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| show | - Branding: uses symbols to communicate qualities of product.
- Packaging: physical container which a product is sold.
- Label: identifies name, manufacturer, contents.
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| What are the four goals of a promotional mix? | show 🗑
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Created by:
armigrrl
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