Undertanding Market Processes and Consumer Behaviour
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
|
|
||||
|---|---|---|---|---|---|
| What are the four principles of marketing? | show 🗑
|
||||
| Which of the following are variables considered when segmenting a market? | show 🗑
|
||||
| ________ choices determine basic design of the product offered to consumers. | show 🗑
|
||||
| The buying process begins when the customer: | show 🗑
|
||||
| show | Primary.
🗑
|
||||
| When is market research used most frequently? | show 🗑
|
||||
| The information that Statistics Canada provides on the Canadian economy is an example of: | show 🗑
|
||||
| The Delivery Company has an extensive distribution network in Canada. They buy products directly from manufacturers and distribute them to small retailers at a nominal mark-up. What market do they belong to? | show 🗑
|
||||
| show | an evaluation of the attributes of the product, for example, cost, quality, usefulness.
🗑
|
||||
| To help you decide which new suit to purchase for your job interview, you ask a trusted friend to give you her opinion on each of the suits you're looking at. You are in the ________ stage. | show 🗑
|
||||
| What is the purpose of a marketing plan? | show 🗑
|
||||
| show | Otherwise known as the four P's. Product, price, promotion and place (distribution).
🗑
|
||||
| show | Dividing the market into segments... Such as age, consumer attitude, product use, location.
🗑
|
||||
| show | The study of what buyers need and how best to meet those needs. This can greatly improve accuracy and market segmentation.
🗑
|
||||
| show | Information developed through NEW research.
🗑
|
||||
| show | Information already available to maker researchers as a result of previous research.
🗑
|
||||
| show | - Need recognition
- Information seeking
- Evaluation of alternatives
- Purchase decision
- Post purchase evaluation
🗑
|
||||
| What is the industrial market? | show 🗑
|
||||
| show | Markets like department stores etc that use finished products and sell them.
🗑
|
||||
| show | Non govn't orgs such as hospitals and churches.
🗑
|
||||
| What is an international marketing mix? | show 🗑
|
||||
| show | Using the marketing mix towards small business... Products (new, keep it simple), pricing (guesswork for small biz), promotion (less expensive promotion methods) and distribution (facility location is key).
🗑
|
||||
| show | The ability to satisfy a human want or need.
🗑
|
||||
| What is the external environment? | show 🗑
|
||||
| What are the different environments for marketing? | show 🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Created by:
armigrrl
Popular Business sets