ch. 6
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| dummy table | a table with no entries used to show how the result of the analysis will be presented
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| cross-sectional study | investigation involving a sample of elements selected from the population of interest that are measured at a single point in time
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| longitudinal study | investigation involving a fixed sample of elements that is measured repeatedly through time
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| continuous panel | a fixed sample of respondents who are measured repeatedly over time with respect to the same variable
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| discontinuous panel | a fixed of respondents who are measured repeatedly over time but on variables that change from measurement to measurement
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| sample survey | cross-sectional study in which the sample is selected to be representative of the target population and which the emphasis is on the generation of summary statistics
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| experiment | scientific investigation in which an investigator manipulates and controls one or more independent variables and observes the degree to which the dependent variables changes
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| laboratory experiment | research investigation in which investigators create a situation with exact conditions to control some variable and manipulate others
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| internal validity | the degree to which an outcome can be attributed to an experimental variable and not other factors
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| field experiment | research study in a realistic situation which one or more independent variables are manipulated by the experimenter
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| external validity | refers to the extent to which the results of an experiment can be generalized, or extended, to other situation
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| marketing testing | a controlled experiment done in a limited but carefully selected sector of the marketplace
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| standard test market | a test market in which the company sells the product through its normal distribution channels
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| controlled test market | an entire test program conducted by an outside service in a market in which it can guarantee distribution
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| simulated test market | customers ratings are obtained along with likely or actual purchase data often obtained in a simulated store environment
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
miaagu
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