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ch.2

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
marketing information system   a set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in marketing decisions  
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decision support system   a coordinated collection of data, system, tools, and techniques with supporting software and hardware  
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data-driven decision support system   part of a decision support system that includes the processes used to capture and the methods used to store data coming from a number of external and internal sources  
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model-driven-decision support system   part of a decision support system that includes all the routines that allow the user to manipulate the data so as to conduct the kind of analysis the individual desires  
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expert system   a computer-based, artificial intelligence system that attempts to model how experts in the area process information to solve the problem at hand  
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dialog-driven decision support system   permits users to explore the databases by employing the system model to produce reports that satisfy their particular information needs  
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data mining   the use of powerful analytic technologies to quickly & thoroughly explore mountains of data to obtain useful information  
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knowledge management   the systematic collection of employee knowledge about customers, products, and the marketplace  
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Created by: miaagu
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