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Social Media Marketing

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Term
Definition
Social media   show
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show The use of online applications, networks, blogs, wikis, and other collaborative media for communicating brand messaging, conducting marketing, public relations, and lead generation  
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Viral effect   show
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show Tendency of an image, video, or piece of information to be circulated rapidly and widely from one internet user to another  
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show A person's level of engagement on social media accounts including frequency of posts and type of content posted  
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Consumer touchpoints   show
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Digital touchpoints   show
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show Moments when consumers act on a need, for example, to learn something, do something, discover something, watch something, or buy something  
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show Placement of paid content or advertising  
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Owned media   show
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show Content that is publicly gained from another person  
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Mention   show
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Crisis management   show
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show Long- or short-form medium for communicating with audiences written in essay format about topics, situations, or events  
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Microblogging sites   show
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Video sharing sites   show
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Photo sharing sites   show
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show Long- or short-form medium for sharing text, images, videos, and other multimedia content  
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show Long- or short-form medium for holding conversations on topical content  
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Review sites   show
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show A web log on a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style  
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Vlog   show
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Affiliate influencers   show
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Brand advocacy   show
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Created by: D098
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