Social Media Marketing
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| Social media | Interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests, and other forms of expression via virtual communities and networks
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| Social media marketing | The use of online applications, networks, blogs, wikis, and other collaborative media for communicating brand messaging, conducting marketing, public relations, and lead generation
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| Viral effect | Use of social networks to spread information about a product, service, or idea to others
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| Virality | Tendency of an image, video, or piece of information to be circulated rapidly and widely from one internet user to another
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| Social media presence | A person's level of engagement on social media accounts including frequency of posts and type of content posted
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| Consumer touchpoints | All the points at which brands interact with consumers
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| Digital touchpoints | All the points at which brand s interact with consumers via online and mobile interactions
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| Micro-moment (also known as touchpoint) | Moments when consumers act on a need, for example, to learn something, do something, discover something, watch something, or buy something
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| Paid media | Placement of paid content or advertising
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| Owned media | Content that is created by and within the control of the author
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| Earned media | Content that is publicly gained from another person
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| Mention | An act of referencing a user in an online post
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| Crisis management | A process an organization deals with disruptive and unexpected events that can negatively impact a business
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| Blogging sites | Long- or short-form medium for communicating with audiences written in essay format about topics, situations, or events
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| Microblogging sites | Short-form (140-character) medium that is intended for quick text and image sharing
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| Video sharing sites | Video-hosting social media site intended as a visual and auditory medium
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| Photo sharing sites | Image-based social network that is intended as a visual medium; can be categorized by themes
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| Social networking sites | Long- or short-form medium for sharing text, images, videos, and other multimedia content
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| Message boards and online forums | Long- or short-form medium for holding conversations on topical content
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| Review sites | Text-based platform for users to share product and company experiences with other users
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| Blog | A web log on a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style
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| Vlog | A video log on a personal website or social media account where a person regularly posts short videos
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| Affiliate influencers | Influencers that promote products to their social networks and receives compensation based on the number of products they sell
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| Brand advocacy | Loyal and satisfied customers that support and organically promote a company or brand
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Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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