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D098 Unit 4 Module 5
Social Media Marketing
| Term | Definition |
|---|---|
| Social media | Interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests, and other forms of expression via virtual communities and networks |
| Social media marketing | The use of online applications, networks, blogs, wikis, and other collaborative media for communicating brand messaging, conducting marketing, public relations, and lead generation |
| Viral effect | Use of social networks to spread information about a product, service, or idea to others |
| Virality | Tendency of an image, video, or piece of information to be circulated rapidly and widely from one internet user to another |
| Social media presence | A person's level of engagement on social media accounts including frequency of posts and type of content posted |
| Consumer touchpoints | All the points at which brands interact with consumers |
| Digital touchpoints | All the points at which brand s interact with consumers via online and mobile interactions |
| Micro-moment (also known as touchpoint) | Moments when consumers act on a need, for example, to learn something, do something, discover something, watch something, or buy something |
| Paid media | Placement of paid content or advertising |
| Owned media | Content that is created by and within the control of the author |
| Earned media | Content that is publicly gained from another person |
| Mention | An act of referencing a user in an online post |
| Crisis management | A process an organization deals with disruptive and unexpected events that can negatively impact a business |
| Blogging sites | Long- or short-form medium for communicating with audiences written in essay format about topics, situations, or events |
| Microblogging sites | Short-form (140-character) medium that is intended for quick text and image sharing |
| Video sharing sites | Video-hosting social media site intended as a visual and auditory medium |
| Photo sharing sites | Image-based social network that is intended as a visual medium; can be categorized by themes |
| Social networking sites | Long- or short-form medium for sharing text, images, videos, and other multimedia content |
| Message boards and online forums | Long- or short-form medium for holding conversations on topical content |
| Review sites | Text-based platform for users to share product and company experiences with other users |
| Blog | A web log on a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style |
| Vlog | A video log on a personal website or social media account where a person regularly posts short videos |
| Affiliate influencers | Influencers that promote products to their social networks and receives compensation based on the number of products they sell |
| Brand advocacy | Loyal and satisfied customers that support and organically promote a company or brand |
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