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Understand Digital Communication Products

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Term
Definition
Graphic   Combining text and pictures in advertisement, magazine or books  
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Bleed   The side of a document that gives printer a small amount of space to account for movement of the paper, and design inconsistencies.  
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Caption   A brief explanation of a illustration  
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Dropped Cap   When the first character of a paragraph is made larger taking up several lines.  
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Pull Quote   a brief, attention-catching quote is a distinctive typeface  
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Sidebar   A short article placed on the side containing additional or related information to the reading  
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End mark   A punctuation mark occurring at the end of a sentence  
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Nameplate   Top portion of the first page of the document that contains information  
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Main Heading   A word or phrase that explains what the reading is going ot be about  
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Subheading   Any heading under the main heading of a reading  
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Byline   A credit line in an article for the author  
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Kicker   A short-lead in phrase to a narrative or chapter  
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Deck   Short article summary that accompanies the heading of an article  
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Body   Contains most of the information in a reading  
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Jumpline   The line after or before an article telling you where an article continues on or where it began  
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Running Header/Footer   A brief version of the titer of your paper normally less than 50 characters long  
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