Marketing
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| Roone Arledge | He made sports fun and entertaining. and he worked for ABC started monday night football.
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| Marketing | is the process of planning pricing promotion, distrubution , of a product.
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| Billy Veeck | wanted to put entertainment into the game. wanted the team to get crowds to come even if the team is garbage.
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| sponsorship | is aquireing rights with an event, for the purpose of deriving the benifit for an orgonization. (1852)
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| Spalding | came up with the term official. turned his name into sports goods,(official apparrell of the NFL is REEBOK)
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| Mark McCormack | started athletes endorement deals(IMG company)He did it with Arnold Palmer.
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| Fan identification | is when fans become emotionally connected to the team "were going to the Ship"
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| Matt Levine | credited for market research in the sports
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| focus group | get small group that has predetermined sports topics(asking to take part in taste test ex)
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| Pass by interviews | interviews in heavy traffic areas.
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| what is the marketing mix | the conrolled varibles a company puts together to satisfy a target group
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| Functions | Product, place, promotion, price
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| Target Market | the people they are trying to reach with a new product.
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| Mass Marketing | When a organization markets to everyone, not smart.
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| Segmentaion | Identifying the sub groups, surveys, questionair, grouping based on
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| Demographics | age,money made ethnicities
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| Psychographics | Stats such as preferences or behavior
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| Geographical | Stats based on where they live region or zip codes
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| Personal Selling | direct contact, face-to-face presentation; seller persuades buyer
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| Advertising | one way communication; pay to promote products Ethnic Marketing Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes) Generational Marketing
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| Publicity | Media exposure that’s free; Disadvantage: one has no control over what is written.
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| Sales Promotion | special activities to increase sales; includes a customer incentive or gimmick.
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| Ethnic Marketing | Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes)
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| Mainstream products | made at a manufacturing site then shipped to a location where customers can buy them.
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| sports event | produced distributed and produce no shelf life.
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