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ENGL 102 Voc Words

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Term
Definition
Style   a distinctive appearance, typically determined by the principles according to which something is designed  
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Logos   a literary device that shows logical reason and provides a well-supported argument  
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Text   a piece of communication as a whole  
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Pathos   a quality that causes feelings and emotions  
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Genre Conventions   audience expectations that help you recognize how texts are commonly designed  
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Purpose   the reason something is done, created, or exists  
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Ethos   deals with a person’s or text’s credibility and trustworthiness  
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Proposal   describes the scope of a project and how it will be completed  
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Aural mode   focus on sound  
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Rhetoric   is the study of making texts that effectively persuade an audience towards change  
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Medium   is the way your text reaches your audience  
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Rhetorical analysis   method of describing the context in which an author wants to communicate his or her purpose or call for action to the intended audience in a genre  
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Spatial mode   physical arrangement  
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Fair use   principle that permits limited use of copyrighted material without acquiring permission from the person who holds the rights  
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Emphasis   stressing of a word or a group of words to give it more importance  
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Multimodal   the combination of multiple ways of communicating in everyday life  
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Contrast   the difference between elements in which the combination of those elements makes one element stand out from another  
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Audience   the intended readership for a text  
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Visual mode   the use of images and other features that readers see  
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Gestural mode   the way movement, such as body language, can have meaning  
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Linguistic mode   use of language which usually means written or spoken words  
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