Busy. Please wait.
Log in with Clever
or

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever
or

Username is available taken
show password

Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.

Communication in Society Exam 1

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
        Help!  

Question
Answer
Communication (define)   show
🗑
Feedback (define)   show
🗑
Interpersonal Communication (define)   show
🗑
Encoding (define)   show
🗑
show the signs and symbols of a message are interpreted (listening, reading or watching)  
🗑
show anything that interferes with successful communication  
🗑
show what encoded messages are sent through; the means of sending information  
🗑
show a form of medium that carries a message to a large number of people  
🗑
Mass Communication (define)   show
🗑
show in the mass communication process, feedback is typically indirect rather than direct; that is, it is inferential  
🗑
show communication and reality are linked. It is a process embedded in our everyday lives that informs the way we perceive, construct, and view of reality and the world.  
🗑
Culture (define)   show
🗑
Dominant Culture (mainstream Culture)   show
🗑
show groups with specific but not dominant cultures ex: itialian american, southern  
🗑
show machines and their development that drive economic and cultural change  
🗑
show the ability to effectively and efficiently comprehend and use any form of mediated communication  
🗑
show culture that employs a written language  
🗑
Oral (preliterate) culture   show
🗑
Griots   show
🗑
show picture based alphabet such as Egyptian hieroglyphics 5000 years ago  
🗑
Syllable Alphabet   show
🗑
show Early form of paper composed of pressed strips of sliced reed  
🗑
Parchment   show
🗑
Literacy   show
🗑
show to approach media content from a variety of directions and derive from it many levels of meaning  
🗑
show the common attitude that others are influenced by media messages but that we are not. Idea that we are media literate to understand the influence of mass comm on the attitudes, behaviors, and values of others but not self-aware or honest to see on us  
🗑
show the categories of expression within the different media such as evening news, horror, or documentary  
🗑
Conventions   show
🗑
Production Values   show
🗑
The Printing Press   show
🗑
Platforms   show
🗑
Media Multitasking   show
🗑
Convergence   show
🗑
show ownership of different and numerous media companies concentrated in fewer and fewer hands  
🗑
Conglomeration   show
🗑
show bigger can in fact sometimes be better because the relative cost of an operations output declines as the size of that endeavor grow's; a defense of concentration and conglomeration  
🗑
show a concentration of media industries into an ever smaller number of companies  
🗑
show primarily large nultinational conglomerates that are doing the lions share of media acquisitions.  
🗑
Audience Fragmentation   show
🗑
show aiming broadcast programming at smaller, more demographically homogenous audiences  
🗑
Niche Marketing   show
🗑
show aiming media content or consumer products at smaller more specific audiences  
🗑
Addressable Technologies   show
🗑
show groups of people or audiences bound by little more than their interest in a given form of media content  
🗑
Hypercommercialism   show
🗑
Product Placement   show
🗑
Brand Entertainment   show
🗑
show payment made by recording companies to DJs to air their records  
🗑
Wi-Fi   show
🗑
show the use by media conglomerates of as many channels of delivery as possible for similar  
🗑
show graphic description of how individuals make media and content choices based on expectation of reward and effort required  
🗑
show having no preference where media content is accessed  
🗑
show regularly updated online journals  
🗑
RSS   show
🗑
Appointment Consumption   show
🗑
show the ability to access any content, anytime, anywhere.  
🗑
show the idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see  
🗑
Willing suspension of disbelief   show
🗑
micro-level effects   show
🗑
show media's widescale social and cultural impact  
🗑
administrative research   show
🗑
critical research   show
🗑
show the view of media as senders of information for the purpose of control  
🗑
ritual perspective   show
🗑
show explanations and predictions of social phenomena relating mass communications to various aspects of our personal and cultural lives or social systems  
🗑
Cultivation analysis   show
🗑
Attitude Change Theory   show
🗑
show ideas that explain or predict only limited aspects of the mass communication process  
🗑
Mass Society Theory   show
🗑
show idea that media are a dangerous drug that can directly enter a person's system  
🗑
show the idea from mass society theory that mesia are a powerful killing force that directly penetrates a persons system.  
🗑
show a theory designed to describe and explain all aspects of a given phenomenon  
🗑
Limited Effects Theory   show
🗑
Two-step Flow Theory   show
🗑
show people who initially consume media content interpret it in light of their own values and beliefs and then pass it on to opinion followers; from two-step flow theory  
🗑
Opinion Followers   show
🗑
show argues that people who confronted by new information experience a kind of mental discomfort a dissonance as a result they consciously and subconsciously work to limit or reduce that discomfort through the selective processes  
🗑
Selective Processes   show
🗑
show the idea that people interpret messages in a manner consistent with their preexisting attitudes and beliefs  
🗑
Selective Exposure   show
🗑
show assumes that people remember best and longest those messages that are consistent with their existing attitudes and beliefs  
🗑
Reinforcement Theory   show
🗑
show the idea that media dont do things to people but people do things with media  
🗑
Agenda Setting   show
🗑
Dependency Theory   show
🗑
Social Cognitive Theory   show
🗑
Modeling   show
🗑
Imitation   show
🗑
Identification   show
🗑
show in social cognitive theory, observers can acquire (learn) new behaviors simply by seeing those behaviors performed  
🗑
Inhibitory Effects   show
🗑
show in social cognitive theory, seeing a model rewarded for prohibited or threatening behavior increases the liklihood that the observer will perform that behavior  
🗑
Cultural Theory   show
🗑
Critical Cultural Theory   show
🗑
show the theory that people are oppressed by those who control the culture, the superstructure, as opposed to the base  
🗑
show media theory, centered in neo-marxism, that valued serious art, viewing its consumption as a means to elevate all people toward a better life; typical media fare was seen as pacifying ordinary people while repressing them  
🗑
British Cultural Theory   show
🗑
News Production Research   show
🗑
show idea that active audience members use media content to create meaning and meaningful experiences  
🗑
Symbolic Interaction   show
🗑
show the practice in advertising of assigning maning to a product based who buys the product rather than on the product itself  
🗑
show theory for explaining how cultures construct and maintain their realities using signs and symbols; argues that people learn to behave in their social world through interaction with it  
🗑
Symbols   show
🗑
show in social construction of reality, things that have subjective meaning  
🗑
Typification Schemes   show
🗑
Mainstreaming   show
🗑
Stimulation Model   show
🗑
Aggressive Cues Model   show
🗑
show theory that watching mediated violence reduces people inclination to behave aggressively  
🗑
Vicarious Reinforcement   show
🗑
show in social learning theory, the notion that real world incentives can lead observers to ignore negative vicarious reinforcement  
🗑
Desensitization   show
🗑
Stereotyping   show
🗑
Linotype   show
🗑
show late 19th century advance making possible possible printing from photographic plates rather than from metal casts  
🗑
show inexpensive late 19th and 20th century books that concentrated on frontier and adventure stories sometimes called pulp novels  
🗑
Pulp Novlels   show
🗑
show bibles attached to church furniture or walls by early european church leaders  
🗑
Aliteracy   show
🗑
trade books   show
🗑
show the person in charge of determining which books a publisher will publish  
🗑
remainders   show
🗑
show the publication and distribution of books initially o exclusively online  
🗑
show a book that is downloaded in electronic form from the internet to a computer or handheld device  
🗑
show publishing method whereby publishers store books digitally for instant printing , binding, and delivery once ordered  
🗑
e-reader   show
🗑
Digital Epistolary Novel   show
🗑
show an industry characterized by small operations closely identified with their personel  
🗑
show a sale of a book, its content, even its characters to outside interests such as filmmakers  
🗑
show books published very soon after some well publicized public event  
🗑
Acta Diurna   show
🗑
Corantos   show
🗑
show daily accounts of local news printed 1620s england; forerunners of our daily newspaper  
🗑
Broadsides   show
🗑
show the first 10 amendments to the constitution  
🗑
show congress shall make no law respecting an esbalishment of religion, or prohibiting the free exercise thereof: or abridging the freedom of speech, or the press; or the right of the people to peacefully assemble; and to petition the Gov for a redress of gr  
🗑
show series of 4 laws passed by 1798 us congress making illegal the writing, publishing, or printing of any false scandalous malicious writing about the president, the congress, or the US government  
🗑
show newspapers in 1830s that sold for a penny  
🗑
show news-gathering organizations that provide content to members  
🗑
show early 20th century journalism emphasizing sensational sex, crime, and disaster news  
🗑
show businesses that own two or more newspapers  
🗑
Pass-Along Readership   show
🗑
Zoned Editions   show
🗑
show papers, often in a foreign language, aimed at minority, immigrant, and non-english readers  
🗑
show typically weekly, free paper emphasizing events listings, local arts advertising, and eccentric personal classified ads  
🗑
Dissident Press   show
🗑
Commuter Papers   show
🗑
Feauture Syndicates   show
🗑
show permits a filing newspaper to merge most aspects of its business with a successful local competittor as long as editorial and reporting aspects remain seperate  
🗑
show when the functions of an existing medium are performed better or more efficiently by a newer medium  
🗑
show total numbers of the print edition of a newspaper plus unduplicated web readers  
🗑
Soft News   show
🗑
show news stories that help readers make intelligent decisions and keep up with important news  
🗑
show the theory that media may not tell us what to think but do tell us what to think about  
🗑


   

Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
 
To hide a column, click on the column name.
 
To hide the entire table, click on the "Hide All" button.
 
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
 
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.

 
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how
Created by: breakerstcu
Popular Marketing sets