Communication in Society Exam 1
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Communication (define) | show 🗑
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Feedback (define) | show 🗑
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Interpersonal Communication (define) | show 🗑
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Encoding (define) | show 🗑
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show | the signs and symbols of a message are interpreted (listening, reading or watching)
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show | anything that interferes with successful communication
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show | what encoded messages are sent through; the means of sending information
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show | a form of medium that carries a message to a large number of people
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Mass Communication (define) | show 🗑
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show | in the mass communication process, feedback is typically indirect rather than direct; that is, it is inferential
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show | communication and reality are linked. It is a process embedded in our everyday lives that informs the way we perceive, construct, and view of reality and the world.
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Culture (define) | show 🗑
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Dominant Culture (mainstream Culture) | show 🗑
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show | groups with specific but not dominant cultures ex: itialian american, southern
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show | machines and their development that drive economic and cultural change
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show | the ability to effectively and efficiently comprehend and use any form of mediated communication
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show | culture that employs a written language
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Oral (preliterate) culture | show 🗑
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Griots | show 🗑
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show | picture based alphabet such as Egyptian hieroglyphics 5000 years ago
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Syllable Alphabet | show 🗑
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show | Early form of paper composed of pressed strips of sliced reed
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Parchment | show 🗑
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Literacy | show 🗑
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show | to approach media content from a variety of directions and derive from it many levels of meaning
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show | the common attitude that others are influenced by media messages but that we are not. Idea that we are media literate to understand the influence of mass comm on the attitudes, behaviors, and values of others but not self-aware or honest to see on us
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show | the categories of expression within the different media such as evening news, horror, or documentary
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Conventions | show 🗑
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Production Values | show 🗑
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The Printing Press | show 🗑
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Platforms | show 🗑
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Media Multitasking | show 🗑
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Convergence | show 🗑
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show | ownership of different and numerous media companies concentrated in fewer and fewer hands
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Conglomeration | show 🗑
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show | bigger can in fact sometimes be better because the relative cost of an operations output declines as the size of that endeavor grow's; a defense of concentration and conglomeration
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show | a concentration of media industries into an ever smaller number of companies
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show | primarily large nultinational conglomerates that are doing the lions share of media acquisitions.
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Audience Fragmentation | show 🗑
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show | aiming broadcast programming at smaller, more demographically homogenous audiences
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Niche Marketing | show 🗑
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show | aiming media content or consumer products at smaller more specific audiences
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Addressable Technologies | show 🗑
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show | groups of people or audiences bound by little more than their interest in a given form of media content
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Hypercommercialism | show 🗑
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Product Placement | show 🗑
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Brand Entertainment | show 🗑
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show | payment made by recording companies to DJs to air their records
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Wi-Fi | show 🗑
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show | the use by media conglomerates of as many channels of delivery as possible for similar
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show | graphic description of how individuals make media and content choices based on expectation of reward and effort required
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show | having no preference where media content is accessed
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show | regularly updated online journals
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RSS | show 🗑
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Appointment Consumption | show 🗑
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show | the ability to access any content, anytime, anywhere.
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show | the idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
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Willing suspension of disbelief | show 🗑
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micro-level effects | show 🗑
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show | media's widescale social and cultural impact
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administrative research | show 🗑
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critical research | show 🗑
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show | the view of media as senders of information for the purpose of control
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ritual perspective | show 🗑
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show | explanations and predictions of social phenomena relating mass communications to various aspects of our personal and cultural lives or social systems
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Cultivation analysis | show 🗑
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Attitude Change Theory | show 🗑
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show | ideas that explain or predict only limited aspects of the mass communication process
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Mass Society Theory | show 🗑
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show | idea that media are a dangerous drug that can directly enter a person's system
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show | the idea from mass society theory that mesia are a powerful killing force that directly penetrates a persons system.
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show | a theory designed to describe and explain all aspects of a given phenomenon
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Limited Effects Theory | show 🗑
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Two-step Flow Theory | show 🗑
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show | people who initially consume media content interpret it in light of their own values and beliefs and then pass it on to opinion followers; from two-step flow theory
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Opinion Followers | show 🗑
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show | argues that people who confronted by new information experience a kind of mental discomfort a dissonance as a result they consciously and subconsciously work to limit or reduce that discomfort through the selective processes
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Selective Processes | show 🗑
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show | the idea that people interpret messages in a manner consistent with their preexisting attitudes and beliefs
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Selective Exposure | show 🗑
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show | assumes that people remember best and longest those messages that are consistent with their existing attitudes and beliefs
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Reinforcement Theory | show 🗑
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show | the idea that media dont do things to people but people do things with media
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Agenda Setting | show 🗑
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Dependency Theory | show 🗑
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Social Cognitive Theory | show 🗑
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Modeling | show 🗑
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Imitation | show 🗑
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Identification | show 🗑
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show | in social cognitive theory, observers can acquire (learn) new behaviors simply by seeing those behaviors performed
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Inhibitory Effects | show 🗑
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show | in social cognitive theory, seeing a model rewarded for prohibited or threatening behavior increases the liklihood that the observer will perform that behavior
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Cultural Theory | show 🗑
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Critical Cultural Theory | show 🗑
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show | the theory that people are oppressed by those who control the culture, the superstructure, as opposed to the base
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show | media theory, centered in neo-marxism, that valued serious art, viewing its consumption as a means to elevate all people toward a better life; typical media fare was seen as pacifying ordinary people while repressing them
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British Cultural Theory | show 🗑
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News Production Research | show 🗑
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show | idea that active audience members use media content to create meaning and meaningful experiences
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Symbolic Interaction | show 🗑
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show | the practice in advertising of assigning maning to a product based who buys the product rather than on the product itself
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show | theory for explaining how cultures construct and maintain their realities using signs and symbols; argues that people learn to behave in their social world through interaction with it
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Symbols | show 🗑
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show | in social construction of reality, things that have subjective meaning
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Typification Schemes | show 🗑
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Mainstreaming | show 🗑
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Stimulation Model | show 🗑
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Aggressive Cues Model | show 🗑
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show | theory that watching mediated violence reduces people inclination to behave aggressively
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Vicarious Reinforcement | show 🗑
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show | in social learning theory, the notion that real world incentives can lead observers to ignore negative vicarious reinforcement
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Desensitization | show 🗑
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Stereotyping | show 🗑
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Linotype | show 🗑
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show | late 19th century advance making possible possible printing from photographic plates rather than from metal casts
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show | inexpensive late 19th and 20th century books that concentrated on frontier and adventure stories sometimes called pulp novels
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Pulp Novlels | show 🗑
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show | bibles attached to church furniture or walls by early european church leaders
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Aliteracy | show 🗑
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trade books | show 🗑
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show | the person in charge of determining which books a publisher will publish
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remainders | show 🗑
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show | the publication and distribution of books initially o exclusively online
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show | a book that is downloaded in electronic form from the internet to a computer or handheld device
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show | publishing method whereby publishers store books digitally for instant printing , binding, and delivery once ordered
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e-reader | show 🗑
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Digital Epistolary Novel | show 🗑
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show | an industry characterized by small operations closely identified with their personel
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show | a sale of a book, its content, even its characters to outside interests such as filmmakers
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show | books published very soon after some well publicized public event
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Acta Diurna | show 🗑
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Corantos | show 🗑
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show | daily accounts of local news printed 1620s england; forerunners of our daily newspaper
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Broadsides | show 🗑
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show | the first 10 amendments to the constitution
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show | congress shall make no law respecting an esbalishment of religion, or prohibiting the free exercise thereof: or abridging the freedom of speech, or the press; or the right of the people to peacefully assemble; and to petition the Gov for a redress of gr
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show | series of 4 laws passed by 1798 us congress making illegal the writing, publishing, or printing of any false scandalous malicious writing about the president, the congress, or the US government
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show | newspapers in 1830s that sold for a penny
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show | news-gathering organizations that provide content to members
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show | early 20th century journalism emphasizing sensational sex, crime, and disaster news
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show | businesses that own two or more newspapers
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Pass-Along Readership | show 🗑
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Zoned Editions | show 🗑
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show | papers, often in a foreign language, aimed at minority, immigrant, and non-english readers
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show | typically weekly, free paper emphasizing events listings, local arts advertising, and eccentric personal classified ads
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Dissident Press | show 🗑
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Commuter Papers | show 🗑
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Feauture Syndicates | show 🗑
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show | permits a filing newspaper to merge most aspects of its business with a successful local competittor as long as editorial and reporting aspects remain seperate
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show | when the functions of an existing medium are performed better or more efficiently by a newer medium
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show | total numbers of the print edition of a newspaper plus unduplicated web readers
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Soft News | show 🗑
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show | news stories that help readers make intelligent decisions and keep up with important news
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show | the theory that media may not tell us what to think but do tell us what to think about
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