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Chapter 1 and 2

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Term
Definition
show Personal communication of information to unselfishly persuade a prospective customer to buy something- a good, service, idea, or something else that satisfies the individual's needs  
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show This individual sells goods or services to customers for their personal, nonbusiness use.  
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Wholesale Salesperson   show
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Manufacturer's Sales Representative   show
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show Salespeople who only take orders by asking what the customer wants or waiting for the customer to order. They have no sales strategy and use no sales presentation.  
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Order-Getters   show
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show The ability to see the selling process as a whole and the relationship among its parts.  
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show The seller's ability to work with and through other people  
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show The understanding of and proficiency in the performance of specific tasks.  
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Sales Process   show
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Golden Rule of Personal Selling   show
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Marketing   show
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show A business philosophy that says the customers' wants-satisfaction is the economic and social justification for a firms existence.  
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Marketing Mix   show
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Value-Added   show
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show One of the four main elements of the marketing mix, it is a bundle of tangible and intangible attributes, including package, color, and brand, plus the services and even reputation of the seller.  
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show The channel structure used to transfer products from an organization to its customers.  
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Promotion   show
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Price   show
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Relationship Marketing   show
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Consultative Selling   show
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Buying Teams   show
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Team Selling   show
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