Edexcel Business Theme 4
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | Glocalisation is an approach to selling a good or service globally but which has also been altered somehow to meet the needs and wants of consumers in a local market
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| show | Ethnocentric
Geocentric
Polycentric
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| What is the geocentric approach? | show 🗑
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| What is the ethnocentric approach? | show 🗑
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| show | The international approach that recognises significant cultural differences between countries whereby a different marketing mix must be created for each country the business wishes to sell to in order to meet local needs
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| Which parts of Ansoffs matrix are particularly important for global marketing? | show 🗑
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| show | 1. Exporting to emerging markets
2. Setting up new distribution channels such as e-commerce
3. Creating alternative pricing strategies to attract new customers in different segments
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| show | A market where customers in many countries have specific needs and wants that are not satisfied by mass market products or services
Source: tutor2u.net
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| show | 1. Due to cultural differences
2. Desire for specialist expertise
3. Different adoptions of new technology/different technology
4. Luxury demand for premium products
5. Niche Branding
6. Specialist distribution
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| What factors influence cultural diversity in markets? | show 🗑
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Created by:
mrholland
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