19th Stack
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| Advertisement | Any paid form of non-personal presentation of ideas, images, goods, or services.
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| Competitor | A rival business that seeks to attract the same scarce customer dollars.
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| Customers | The people who buy goods and services.
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| Goods | Tangible objects that can be manufactured or produced for resale.
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| Image | The way something is viewed.
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| Intermediaries | Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.
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| Marketing Mix | The combination of the four elements of marketing-product, place, promotion, and price.
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| Position | Image or impression of a business or organization that consumers have in their minds.
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| Product | A god, service, or idea a business offers its customers.
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| Promotion | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
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| Service(s) | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants.
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| Target Market | The particular group of customers a business seeks to attract.
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| Institutional Promotion | Aims to create a certain image in the eyes of customers.
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| Patronage Promotion | A type of institutional promotion designed to promote a firm's features.
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| Primary Product Promotion | Intended to stimulate demand for goods and services.
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| Product Promotion | Aims to persuade customers to buy.
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| Promotion | Used to communicate information about products.
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| Public-Relations Promotion | Used to deal with controversial public issues related to a company.
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| Public-Service Promotion | Informs customers about noncontroversial issues that are in a public's interest.
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| Secondary Product Promotion | Intends to stimulate demand for a particular brand or product.
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
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If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
ZLittle97
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