3.03 marketing plan
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| Appendix | A segment added to he end of a document: including supporting information
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| bundling | a marketing strategy that involves offering several products for sale as one combined product
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| business plan | a companies blueprint for success
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| coverage | the extent to which a product is available in stores
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| demographics | the physical and social characteristics of the population
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| distribution | a business function that is responsible for moving, storing, locating, and/or transferring ownership of goods or services
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| executive sumarry | the most important part of a companies business or marketing plan because it gives an overview of the entire document; often used to determine whether it is worthwhile to ready any further
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| goal | An objective or want that you plan to fulfill
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| growth strategy | a marketing strategy intended to increase market share or sales
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| joint venture | an arrangement that involves two or more business entering into a relationship by combining complementary resources such as technology, skills, capital, or distribution channels, for the benefit of all parties
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| Market exit strategy | a marketing strategy a company uses when taking a product off the market
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| market position | the rank of a particular business in a specific market
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| market share | an organisations portion of the total market in their industry
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| marketing objectives | the goals a firm seeks to reach with its marketing plan
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| marketing plan | a set of procedures or strategies for attracting the target customers to a business
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| marketing strategy | plan of action for achieving marketing goals and objectives
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| mission statement | a brief summary of what a business owner wants a business to be doing
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| price | the amount of money that a business asks for a product
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| product | what goods or services a business offers
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| promotion | how to communicate your product to your product market
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| situation analysis | the businesses current situation and the direction that they are heading
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| SMART goal | A goal that helps you identify exactly what you want to achieve and know
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| stability strategy | A marketing strategy designed to keep market share the same
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| subsidary | a company that is entirely controlled by a parent company
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| SWOT analysis | A marketing tool that investigates a businesses strengths, weaknesses, opportunities, and threats.
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| Target market | The particular group of customers a business seeks to attract
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