Marketing Information Management
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Records of sales people's meeting or contact with customers are referred to as: | show 🗑
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| What is the overall reason that marketing strategies are designed and implemented? | show 🗑
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| Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent? | show 🗑
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| show | Place.
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| show | Promotion.
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| show | Product.
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| A products marketing mix consists of: | show 🗑
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| show | Likert.
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| show | Often records a variety of behaviors.
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| To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers are | show 🗑
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| show | Builds strong, loyal customer relationships.
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| How can businesses use computerized databases to sort and organize information about customers' purchases brand preferences, and dollars amounts spent? | show 🗑
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| Your company has asked you to make recommendations for new hardware and software to replace the existing marketing-information system. What should you recommend? | show 🗑
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| What is an example of marketing information that a business could gather by surveying its customers? | show 🗑
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| XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads? | show 🗑
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| show | Customers' product preferences.
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| What is one way that many businesses use the marketing information contained in sales reports? | show 🗑
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| What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months? | show 🗑
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| show | Marketing information.
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| show | Sales report.
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Created by:
Ma_Miller
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