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Vocabulary 1.04

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Term
Definition
Brand   All the combined impressions and experiences associated with a particular company,good or service.  
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Licensed merchandise   Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer.  
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Owned-goods service   A product that involves repairing or changing a good that the consumer has already purchased.  
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Perishability   A product's ability to withstand being stored  
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Quality   The degree of excellence of a good or service-how good it is  
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Rented-goods service   A product that involves giving consumers limited use of a good for a certain period of time  
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Separability   A product's ability to be considered apart from its provider  
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Smoothing   Offering consumers a discount for purchasing products that otherwise would go to waste  
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Venues   Building or places where sports and events occur.  
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