Stack #163402
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| show | If marketers can understand he behavior of consumers, they can offer he righ products to consumers who want them
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| show | Kurt Lewin proposed that behavior (b) is the function (f) ofthe interactions of personal influences (P) and pressures exerted by outside environmental forces (E). This research sheds light on how cnsumers make purchase decisions
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| List the interpersnal determinants of consumer behavior | show 🗑
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| show | a subculture is a group within a culture that has its own distinct mode of behavior
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| show | The Asch phenomenon is the impact of groups nd group norms on individul behavior
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| show | The personal determinants of consumer behavior are needs and motives, perceptins, attitudes, learning, and self-concept theory
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| What are the human needs categorized by Abraham Maslow? | show 🗑
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| How do perception and learning differ? | show 🗑
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| show | High involvement decisions have high levels of potential social or economic consequences, such as selecting an Internet service provider. Low-involvement decisions pose little financial, social, or emtional risk t the buyer, such as a newspaper or gallon
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| Catagorize each of the following as a high- or low-involovement product: shamppoo, computer, popcorn, apartment, cell phone service | show 🗑
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| show | The steps int he consumer decision process are problem or opportunity recognition, search, alternative evaluation, purchase decision, purchase act, and postpurchase evaluation
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| show | The evoked set is he number of alternatives that a consumer actually considers in making a purchase decision
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| show | Evaluative criteria are hte features that consumer considers in choosing among alternatives
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| show | Routinized response behavior is the repeated purchase of the same brand or limited group of products
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| What does limited problem solving require? | show 🗑
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| Give an example of an extended problem solving situation | show 🗑
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| acculteration | show 🗑
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| show | impact of groups and group norms on individual behavior, a described by S.E. Asch
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| show | person's enduring favorable or unfavorable evaluations, emotions, r action tendencies toward some object or idea
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| show | imbalance among knowledge, beliefs, and attitudes that occurs after an ction or decision, such as a purchase
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| Consumer behaviour | show 🗑
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| show | any object in the environment that determines the nature of a consumer's response to a drive
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| culture | show 🗑
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| show | any strong stimulus that impels a person to act
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| show | Situation that involves lengthy external searches and long deliberation; results when brands are difficult to categorize or evaluate
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| show | Buying decision that evokes high levels of potential economic or social consequence
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| show | knowledge or skill that is acquired a a result of experience, which changes consumer behavior
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| limited problem solving | show 🗑
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| show | Routine purchase that poses little risk to the consumr either economically or socially
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| motive | show 🗑
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| show | imbalance between a consumer's actual and desired states
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| show | Values, attitudes, and bhaviors that a group deems appropriate for its members
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| opinion leaders | show 🗑
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| show | meaning that a person attributes to incoming stilmuli gathered throught the five senses
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| Perceptual screen | show 🗑
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| referenc groups | show 🗑
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| reinforcement | show 🗑
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| show | individual's reaction to a set of cues and drives
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| roles | show 🗑
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| show | person's multifaceted picture of himself or herself
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| show | process of applying a series of rewards and reinforcements to permit more complex behavior to evolve
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| show | relative position of any individual member in a group
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| subliminal perception | show 🗑
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