Terms for DC 1 EOC Exam
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accordion fold | a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag
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additive color | a color that becomes white when all colors have been added; RGB is an example
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alignment | the placement of text or graphics on a line (right, left, center, or justified)
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asymmetrical balance | the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
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balance | use of elements so they counter each other; creates a product that is in harmony
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binding | the joinng of pages with either wire, glue or other means
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bond | standard type of paper used in copiers and printers
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card stock | a heavy weight paper; typically used for business cards, greeting cards, post cards, etc
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consistency | maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
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contrast | the differences in values, colors, textures, shapes, and other elements within a presentation
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flow | the visual path created by the arrangements of elements
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focal point | the visually dominant elements in a presentation; the center of interest
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gatefold | folding the sides in toward the middle of a page
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half fold | dividing the page in half; often called a booklet fold
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layout | the arrangement of all key parts of a publication without including specific content
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legal | a standard American paper size that is 8.5 x 14 inches
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letter | a standard American paper size that is 8.5 x 11 inches
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line | as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page
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mass | the physical or visual size of a publication or an object in the publication
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mock layout | rough draft of the finished publication that shows the major elements of the publication
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newsprint | a type of paper that is low quality and inexpensive
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optical center | the optical center is slightly to the right of and above the actual center of a page
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paper weight | the actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; paper sizes vary based on the type of paper; also known as ream weight
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perfect binding | to bind pages together with glue to create a book
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ream | a package of 500 sheets of paper
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repetition | the use of the same visual effects a number of times in the same project; the consistent repetition of graphic elements works to create visual unity
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row | one of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space
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saddle stitch | a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
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shape | a design element that includes geometric, natural, or abstract shapes
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space | the distance or area between or around things; separates or unifies, highlights, and gives the eye a visual rest
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spiral binding | a type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened
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style | a named group of character and paragraph format that can be applied to text
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subtractive color | color that becomes white when all colors have been removed or subtracted; CMYK colors are an example
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symmetrical balance | type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
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table of contents | a listing of the major entries in a publication
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tabloid | standard American paper size that is 11 x 17 inches; sometimes referred to as ledger paper
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target audience | a specific group of people for which you design your documents; can be categorized by age, gender, income
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texture | the surface quality of a shape; i.e., rough, smooth, soft, hard, glossy, etc.; can be physical (tactile) or visual
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thumbnail sketch | a small sketch that shows only the large elements of the page
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time frame | the amount of time given to complete a document or project
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trifold | two parallel folds resulting in three panels on each side of the paper; also known as a brochure fold
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value | the measure of lightness and darkness in color
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white space | areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space
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z-pattern | the visual path that draws the eye from top left to top right down to bottom left and then to bottom right
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