3.0- 3.8
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | disposable income
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| show | niche market
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| show | demographics
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| Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising | show 🗑
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| A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using? | show 🗑
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| After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of | show 🗑
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| The basic elements of a print advertisement are the | show 🗑
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| show | illustration.
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| When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's | show 🗑
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| Which of the following is a characteristic of most online banner advertisements: | show 🗑
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| Currently, which of the following mobile advertising strategies has been most successful: | show 🗑
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| Which of the following is an effective design technique that adds a personal touch to a direct-mail piece? | show 🗑
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| Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results: | show 🗑
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| show | HTML text
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| Which of the following statements regarding direct-mail marketing campaigns is true: | show 🗑
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| show | cost effective.
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| A business that asks customers to forward an e-mail to their friends or associates is engaged in | show 🗑
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| Which of the following is an example of a business's using e-mail in a timely manner | show 🗑
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| show | Filters
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| show | Choose individuals who want the e-mail
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| show | short, simple, and understandable.
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| What is the percentage of reach for a local radio sporting-goods advertisement if the target audience is 875,000 18-30 yr.old males and 393,750 of the target audience is exposed to the message? | show 🗑
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| show | number of listeners being reached.
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| show | circulation.
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| show | pay a higher price for the ad.
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| show | Impact
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| show | Package
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| One reason it is important for professional sport/event organizations to develop advance ticket sales plans is because the generated revenue helps organizations to | show 🗑
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| An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP? | show 🗑
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Created by:
dbruinton
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