Prof Fandal; Chapter 4: Operations Strategy
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| a firms ability to achieve market and financial superiority over its competitiors | show 🗑
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| basic customer expectations, generally considered the minimum performance level required to stay in business | show 🗑
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| goods and service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business | show 🗑
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| show | Search Attributes
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| those that can be discerned only after purchase or during consumption or use (friendliness, taste, wearability, safety, fun, & customer satisfaction | show 🗑
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| show | Credence attributes
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| represent the strategic emphasis that a firm places on certain performance measures and operational capabilities within a value chain | show 🗑
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| show | Key Competitive Priorities
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| Being able to make whatever goods and services the customer wants, at any volume, at any time for anybody, and for a global organization, form any place in the world. | show 🗑
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| show | Strategy
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| the strengths unique to that organization | show 🗑
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| show | Operations Strategy
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| translating competitive priorities into operational capabilities by making a variety of choices and trade-offs for design and operating decisions. | show 🗑
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| Represents the strategic emphasis that a firm places on certain performance measures and operational capabilities within a value chain. | show 🗑
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| show | Operations Design Choices
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| show | Infrastructure
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| show | 1) Understanding customer needs and expectations and how value chain can best meet these through designing and delivering Customer Benefit Packages.
2) Building and leveraging operational capabilities to support desired competitive priorities.
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| T/F: Developing an operations strategy involves translating competitive priorities into operational capabilities by making a variety of choices and trade-offs for design and operation decisions. | show 🗑
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