T/F: Developing an operations strategy involves translating competitive priorities into operational capabilities by making a variety of choices and trade-offs for design and operation decisions.
TRUE.
goods and service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business
Order Winners
represent the strategic emphasis that a firm places on certain performance measures and operational capabilities within a value chain
Competitive Priorities
the strengths unique to that organization
Core Competencies
those that can be discerned only after purchase or during consumption or use (friendliness, taste, wearability, safety, fun, & customer satisfaction
Experience attributes
a firms ability to achieve market and financial superiority over its competitiors
Competitive Advantage
translating competitive priorities into operational capabilities by making a variety of choices and trade-offs for design and operating decisions.
Developing an operations strategy
The decisions management must make as to what type of process structure is best suited to produce goods or create services.
Operations Design Choices
Creating Competitive Advantage requires:
1) Understanding customer needs and expectations and how value chain can best meet these through designing and delivering Customer Benefit Packages.
2) Building and leveraging operational capabilities to support desired competitive priorities.
