marketing
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| marketing | the process of developing promoting pricing selling and distributing products to satisfy customers wants and needs
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| marketing concept | Function that researches what the consumer wants
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| good | tangible item;can be durable or nondurable
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| service | product that involves a business doing something doing something for the customer
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| consumer | the person who uses it
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| customer | who buys it
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| goal | is an objective you plan to fulfill
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| strategy | is a plan of action for achieving your goals and objectives
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| tactics | are specific actions used to carry out strategies
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| customer orientation | Do it their way. offer consumers products that they want to buy
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| Market | is a group of potential customers
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| market segmentation | a subgroup of a larger market that share one or more characteristics
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| geographic setmentation | is the division of a market on the basis of where consumers are located
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| marketing segment | a subgroup of a larger market that share one or more characteristics
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| Mass market | is when the group is considered as a whole with all the marketing activities; using a single marketing plan
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| place | include where the customer can obtain the product
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| behavioral | segmenting a market base on the way customers use a product or behave toward a product
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| pricing | function that considers a value that is affordable for customers and profitable for the business
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| target market | are grouped within a market by what they have in common
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| pyschographics | markets divided by social and psychological characteristics
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| product service management | function that involves deciding what product to make or sale
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| promotion | decisions includes the promotional mix
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| marketing info management | focusing all efforts on satisfying customer needs and wants
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| selling | function the involves one on one contact with the customer
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| financing | function that involves obtaining the money to operate a business
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Created by:
kodiak
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