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marketing
| Question | Answer |
|---|---|
| marketing | the process of developing promoting pricing selling and distributing products to satisfy customers wants and needs |
| marketing concept | Function that researches what the consumer wants |
| good | tangible item;can be durable or nondurable |
| service | product that involves a business doing something doing something for the customer |
| consumer | the person who uses it |
| customer | who buys it |
| goal | is an objective you plan to fulfill |
| strategy | is a plan of action for achieving your goals and objectives |
| tactics | are specific actions used to carry out strategies |
| customer orientation | Do it their way. offer consumers products that they want to buy |
| Market | is a group of potential customers |
| market segmentation | a subgroup of a larger market that share one or more characteristics |
| geographic setmentation | is the division of a market on the basis of where consumers are located |
| marketing segment | a subgroup of a larger market that share one or more characteristics |
| Mass market | is when the group is considered as a whole with all the marketing activities; using a single marketing plan |
| place | include where the customer can obtain the product |
| behavioral | segmenting a market base on the way customers use a product or behave toward a product |
| pricing | function that considers a value that is affordable for customers and profitable for the business |
| target market | are grouped within a market by what they have in common |
| pyschographics | markets divided by social and psychological characteristics |
| product service management | function that involves deciding what product to make or sale |
| promotion | decisions includes the promotional mix |
| marketing info management | focusing all efforts on satisfying customer needs and wants |
| selling | function the involves one on one contact with the customer |
| financing | function that involves obtaining the money to operate a business |
Created by:
kodiak
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