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marketing

QuestionAnswer
marketing the process of developing promoting pricing selling and distributing products to satisfy customers wants and needs
marketing concept Function that researches what the consumer wants
good tangible item;can be durable or nondurable
service product that involves a business doing something doing something for the customer
consumer the person who uses it
customer who buys it
goal is an objective you plan to fulfill
strategy is a plan of action for achieving your goals and objectives
tactics are specific actions used to carry out strategies
customer orientation Do it their way. offer consumers products that they want to buy
Market is a group of potential customers
market segmentation a subgroup of a larger market that share one or more characteristics
geographic setmentation is the division of a market on the basis of where consumers are located
marketing segment a subgroup of a larger market that share one or more characteristics
Mass market is when the group is considered as a whole with all the marketing activities; using a single marketing plan
place include where the customer can obtain the product
behavioral segmenting a market base on the way customers use a product or behave toward a product
pricing function that considers a value that is affordable for customers and profitable for the business
target market are grouped within a market by what they have in common
pyschographics markets divided by social and psychological characteristics
product service management function that involves deciding what product to make or sale
promotion decisions includes the promotional mix
marketing info management focusing all efforts on satisfying customer needs and wants
selling function the involves one on one contact with the customer
financing function that involves obtaining the money to operate a business
Created by: kodiak
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