Advertising
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Advertising | Public promotion of something such as a product, service, business, or event, to attract or increase interest in it.
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| Mass Media | Channels of communication, such as television, radio, and newspapers.
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| Infomercial | A 30-minute commercial
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| Direct-Mail advertising | Ads sent by mail to people's homes and businesses.
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| Pop-up Ads | Appear in a new browser window when you first log on to a Web site
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| Banner Ads | Displayed across the top or bottom of the Web page.
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| Webcast | Broadcast made on the Internet.
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| Media Planning | Process of selecting advertising media and deciding the time and space in which the ads should appear.
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| Advertising Agency | Business that specializes in developing ads and ad campaigns for its clients
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| Ad campaign | A series of ad messages that share a single idea and theme.
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| Audience | Number of homes or people exposed to an ad
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| Impression | A single exposure to an advertising message
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| Cost Per thousand (CPM) | Media cost of exposing 1000 readers or viewers to an advertising impression.
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| Prime Time | Time period when the network TV is the largest between 7 pm and 11 pm.
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| Frequency | Number of times an audience sees or hears an ad.
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To hide a column, click on the column name.
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
edwards2301
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