Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

OHHSIntroCh.14

Advertising

Vocabulary WordDefinition
Advertising Public promotion of something such as a product, service, business, or event, to attract or increase interest in it.
Mass Media Channels of communication, such as television, radio, and newspapers.
Infomercial A 30-minute commercial
Direct-Mail advertising Ads sent by mail to people's homes and businesses.
Pop-up Ads Appear in a new browser window when you first log on to a Web site
Banner Ads Displayed across the top or bottom of the Web page.
Webcast Broadcast made on the Internet.
Media Planning Process of selecting advertising media and deciding the time and space in which the ads should appear.
Advertising Agency Business that specializes in developing ads and ad campaigns for its clients
Ad campaign A series of ad messages that share a single idea and theme.
Audience Number of homes or people exposed to an ad
Impression A single exposure to an advertising message
Cost Per thousand (CPM) Media cost of exposing 1000 readers or viewers to an advertising impression.
Prime Time Time period when the network TV is the largest between 7 pm and 11 pm.
Frequency Number of times an audience sees or hears an ad.
Created by: edwards2301
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards