Chapter 19
Help!
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| What is advertising? | A form of non-personal promotion in which companies pat yo promote ideas, goods, or services in a variety of media outlets.
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| What are the 4 p's of marketing? | Product, promotion, place, and price.
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| What is promotion? | Decisions about advertising, personal selling, sales promotion, and publicity to attract potential customers.
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| Name ten places where we see advertising? | TV, radio, magazines, newspapers, stores, internet, billboards, theaters, sports arenas, and highway signs.
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| What are the top ten advertising icons? | Campbell's Soup Kids, The M&M guys, Mr. Peanut, Aunt Jemima, Elsie the Cow, Pillsbury Doughboy, Ronald McDonald, Quaker Oat Man, Tony the Tiger and Ernie the Keebler Elf.
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| What is media? | Agencies, means, or instruments used to convey advertising messages to the public.
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| What is media planning? | The process of selecting the advertising media and deciding the or space in which the ads should appear.
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| What are the two types of advertising? | Promotional and Institutional.
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| Name the 6 different types of print media? | Newspapers, magazines, direct mail, directory, outdoor, and transit.
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| What are the 4 general categories of advertising media? | Print, broadcast, online and specialty.
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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