Chapter 19
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | A form of non-personal promotion in which companies pat yo promote ideas, goods, or services in a variety of media outlets.
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| show | Product, promotion, place, and price.
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| show | Decisions about advertising, personal selling, sales promotion, and publicity to attract potential customers.
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| show | TV, radio, magazines, newspapers, stores, internet, billboards, theaters, sports arenas, and highway signs.
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| show | Campbell's Soup Kids, The M&M guys, Mr. Peanut, Aunt Jemima, Elsie the Cow, Pillsbury Doughboy, Ronald McDonald, Quaker Oat Man, Tony the Tiger and Ernie the Keebler Elf.
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| show | Agencies, means, or instruments used to convey advertising messages to the public.
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| What is media planning? | show 🗑
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| show | Promotional and Institutional.
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| show | Newspapers, magazines, direct mail, directory, outdoor, and transit.
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| What are the 4 general categories of advertising media? | show 🗑
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
ChaseLunn
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