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20_garrison

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
        Help!  

Question
Answer
Catch phrase that presents an advertising message.   show
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An entire collection of advertisemants that work together.   show
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A rough draft.   show
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show Signature  
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show Alliteration  
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show Headline  
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The grammatical structure in which the subject performs the action descrbed by the verb.   show
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show Paradox  
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show Typeface  
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Selling message of a written advertisement.   show
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show False  
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show True  
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show False  
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According to many advertising and sales experts,copy is the most important part of a print ad.   show
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In business a well designed signature gets insant recognition.   show
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When used in headlines,what words attract the most readers'attention?   show
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show encourage the customer to make a purchase  
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In an advertising agency,some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?   show
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show illustration sight lines lead the reader to the copy  
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inserting color in an advertisement contributes to the ad's effectiveness but also increases the ad's________   show
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In an advertising agency, the employees who work with individual businesses to identify needs and to create ad plans are part of ______ services.   show
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show full-service  
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show seven  
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show illustration  
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show clip  
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show type  
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show proof  
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show opposites  
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Created by: vhaun
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