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Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| Improvise buisness operations by gathering and using database reasearch | total quality management
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| Increased international competiton for U.S. companies | global market place
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| A computer file of related information about a specific topic | database
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| Replaced diaries | people meters
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| Gathering, recording, and analyzing information about consumer behavior and sales | marketing research
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| Evaluation of such topics as package design | product research
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| Assembles important data on radio advertising | Arbitron
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| Methods and procedures for generating, analyzing, and storing data about consumers, sales, and ads | marketing information systems
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| An estimate of a product's future sales | sales forcasting
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| Publishes rates and data for advertising industry | SRDS
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| Using existing market data and new research to assemble a profile are all a function of_____intelligence. | market
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| Predicting future economic conditions in particular geographic areas is called economic_____ | forecasting
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| The way to measure customer satisfaction with a product is by looking at the product's continued_____ | sales
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| Sylvia keeps careful watch over her company's market share, which is also known as its sales_____,in the competitive business of soap manufacturing. | penetration
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| When companies study consumer opinion reasearch polls to learn how people feel about certain products or ideas, the companies are engaging in_____research. | attitude
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| _____research gathers information from large segments of people and relies heavily on surveys to gather information. | Quantitative
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| A primary way that a company can avoid having its new product fail is by first engaging in_____research. | marketing
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| Albertson's offers special rewards for customers who fill out a preferred member application. In marketing terms this is a function of collecting______ | data
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| Woods and Poole Economics, Inc. will provide buisnesses with demograhpic and economic information about every county and state in the U.S. This information helps buisnessess with their____ | economic
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| For buisnesses, the major source of data on future economic trends such as inflation rates is the federal government. | true
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| A company's existing and projected sales data are part of the marketing mix. | false
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| Test marketing occurs in only one geographic area at a time so that testing results can be measured more easily. | false
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| Ten percent of all new products are successful in the consumer marketplace. | true
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| Consumer panels must be composed of cross sections of people in order to provide reliable information. | false
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| What is the primary focus of marketing research? | obtaining information about customers' behavior, opinions, and plans.
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| What is an example of a group that specializes in markeing research? | Consumer Product Safety Commission
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| In what area of marketing research does Arbitron specialize? | media research
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| Ismael studies the behaviors,characteristics, and buying habits of his company's target markets. What is Ishmael involved in? | market analyis
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| What is a primary public concern about marketing research? | invades consumers' privacy
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